Our Story

Reelbliss is a locally owned startup based in Mount Maunganui, New Zealand, where every lure is made in a small backyard shed with a passion for fishing and craftsmanship. What started as making custom lures for friends and family quickly grew through word of mouth and support from the local fishing community.

As Reelbliss continued to grow, we developed our first original timber lure and re-engineered into a durable 3D printed model. Built using a PLA filament body, 15-grams of lead weight, and a 1.3mm stainless steel through-wire construction, the lure was designed to be strong, reliable, and highly functional in New Zealand fishing conditions.