Our Story

Reelbliss is a locally owned business based in Mount Maunganui, New Zealand, where every lure is desinged and made in a small backyard shed with a passion for fishing and craftsmanship. 

As Reelbliss continued to grow, we developed our first original timber lure and re-engineered into a durable 3D printed model. Built using a PLA filament body, 20G of lead weight, and a 1.3mm stainless steel through-wire construction, the lure is designed to be strong, reliable, and highly functional in New Zealand fishing conditions.